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At Brilliant New Media, we take a user-centric
approach to web design. That means we
think it’s more important to design web sites
for the people who will
really use them.
The Internet is full of trendy web
sites. Even though they look great, they can be nearly
impossible for the average web surfer
to use.
At Brilliant New Media, we design around
the “Don’t
Make Me Think” philosophy. If
we have created a good design, the average web surfer
should be able to look at the home page and just “get
it” – the
site will instantly make sense and they’ll
be able to find exactly what they are looking for.
A design that makes users stop and
think about where they can find what they want is a
design that has failed.
If a web site is hard to use, people are not going to
use it.
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